Peter Augustine, the president of New Era Cap Co. which is one of the biggest cap and apparel manufacturer in the world made up his mind to close an Alabama factory in 2010 and focused on the factory in Derby .since then the company have been booming and kept a close relationship with the NFL and the NCAA as well as popular music culture.
Augustine said that he fullfilled his commitment to increase employment rate in buffalo by investing considerably in the facility and hired more than 150 new staffs compared to the previous period. Now the company is still on the process of decreasing inventory by which they could get more products through in a shorter time .
When Augustine talked about the cap business in the recession ,he admitted that he company suffered a lot but they are getting back on the right direction, they sticked to the policy of focusing on big retailers such as lids, Champs Sports ,Foot Lockers as well as regional guys like Hibbet Sports and Modell’s Sporting Goods that located in the Northeast. Augustine added that he had a strong confidence that the company is going to entered into a new era in 2012.
According to the latest sales report ,New era cap is getting more of its sales from big-box retailers, it seems that the old fashioned adjustable snapback 9fifty is catching on again and will be a hot trend for a long time in 2012. Now with confirmation of the contract with NFL New Era launched several series of official on-field product and planned to change the look and feel on the sidelines for better feeling. Now new era has several flagship stores all over the word there will be more New Era-specific retail store open in the future ,planned to be 150 over the next five years.
Now new era has seen a big potential in the international market especially China , with a stable economy and political development in China as well as the important role China play in the world ,New era will do more research in the Asia market and bring our brand and our story to our Asia friend.
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